Austraflora began in the late 1960s as a retail/wholesale nursery in Montrose (Victoria), owned by Bill Molyneux and Sue Forrester. A pioneer in Australian native plant breeding, and featuring popular Aussie backyard classics such as Banksia Birthday Candles.
In early 2010, Austraflora was acquired by Mansfield’s Propagation Nursery. Founded in 1951 and located on the Mornington Peninsula in Victoria, Mansfield’s Propagation Nursery is a multi-award winning Australian family-owned company in its third generation. Mansfield’s saw a great opportunity to develop Austraflora, growing and refreshing the brand whilst still staying true to its established roots.
The Austraflora Team at Mansfield’s, is a young and fresh group of professional horticulturalists who work with a network of native plant breeders and developers across the country, bringing exciting new varieties, as well as the continuation of much loved favourites, to the Australian market.
Austraflora is also one of Australia’s biggest online gardening communities.
We interact daily with over 36,000 subscribers, who are interested in our gardening stories, advice and design ideas.
We have have also hosted the annual Austraflora Photography competition since 2012, and it has steadily grown in popularity. Attracting thousands of entries, and resulting in the Austraflora Calendar.
Our brand new website was launched in early 2016, and has been an excellent directory of information and an extensive database of our plant range. New to the site is the addition of our blog page, called “Dishing The Dirt”. Over 50 articles already, and very quickly growing!